Move Closer
Zero Gravity organizes snowboard trips with professional instructors. I redesigned the brand to bring the energy of those trips, the fun, the music, the whole snowboard scene, into every part of it.
A travel brand like this can easily end up looking like every other ski trip company: clean, generic, a bit cold. The challenge was making the brand feel like the trips themselves, loud, fun and full of energy, not just another travel agency.
I built the visual identity around that energy: bold type, imagery and colour that echo snowboarding and the music and party culture around it, so the brand feels like being on the mountain, not just reading about it.
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