Beautyrest
Beautyrest relaunched its Black Collection with Sleep First Class, a film directed and shot by Oscar-winning cinematographer Janusz Kamiński. The campaign paired modern luxury with nature-inspired imagery, turning mattress technology into an emotional, dreamlike experience. I was deeply honored to be invited by Platige Image to co-create all CGI and compositing sequences for the film.
The CGI needed to explain the construction and comfort of the mattress without breaking the calm, cinematic tone of the film. Four technical sequences had to feel soft, tactile and dreamlike while remaining clear enough to support the product story.
I had the pleasure of working alongside my close friend and fellow 3D artist Maciej Szewczenko throughout the full process, from previz and simulation to look development and final integration. Together, we created four CGI shots exploring mattress movement, threads, internal layers and materials floating in the air.
Previz helped us define the composition, timing and movement of all four sequences before the simulations began.
We then developed different behaviours for the mattress, threads, internal layers and floating materials. Every motion needed to feel controlled, but never mechanical.
Look development focused on softness, scale and material detail.
Lighting and compositing brought the CGI into the visual language of the live-action film, preserving Kamiński’s dreamlike atmosphere and making every technical element feel part of the same emotional story.