Challenge
As not best know brand we needed to get notice and find space for our brand across any other platforms on the market.
MillionPugs
MillionPugs
Overview
MillionPugs is the first cashback for gamers - that means when you buy things online using the MillionPugs extension, part of the money you've spent is returned to your MP account. After that, you can spend earned money on extra game content.
Approach
We took branding to the next level, starting from colors, fonts, on unique masquot finishing
Branding
Color Palette
The MillionPugs' color palette was created from a combination of vibrant and energetic colors associated with gaming, such as electric greens, and improved to incorporate more professional and approachable colors linked to marketing, like deep purples, bright yellows, or cool grays.
Branding
Font
The main font by choice was GT Flexa.
GT Flexa embraces the idea of a fluid design space. As a dynamic tool, it enables joyful typesetting for fully responsive designs. Its creators, Dominik & Marc, fine-tuned GT Flexa's concept and character for six years. The result is an impressively extensive typographic system. We wanted to use this system and put it to work in creating MillionPugs - a brand with a unique personality.
Mascot
The Pug
To fulfill brand expression, I've created a Pug mascot. From two dimensional character to a fully rigged 3D character with facial expressions and a range of moves, Pug becomes a proper brand hero.
I've morphed him into anything: from simple signs used to explain things on the web page to cosplay actors introducing new game titles in the MillionPugs portfolio. I've created geometry and animation in Maxon Cinema 4D and rendered them for post-production in Octane and Arnold Render. I've used Insydium X-Particles for VFX and simulations and Adobe Substance Painter for all UVs paint works. For smooth post-production, I've used Adobe Photoshop and After Effects.
Product
Product Demo
To better understand what MillonPugs is, I've created a product demo movie.
I've linked dynamic video edits in the rhythm of hyped music and VFX to embrace the gamer approach embedded in brand DNA.
Branding
Layout & Ads
The best from the best.
All creative assets are combined here, creating the MillionPugs brand identity for the final user. All communication assets I've made were designed to grab attention in the community of gamers, get memorable as much as possible, and have a long-lasting effect.
GAME COLLABORATIONS
Pugs on a mission
Through collaborations with game studios around the world, the Pug stepped into some of gaming’s most recognizable worlds.
From World of Tanks and World of Warships to SMITE, VALORANT, The Witcher and GWENT, each collaboration became an opportunity to reinterpret the mascot through the visual language of the game. Rather than simply appearing alongside the title, the Pug became part of its universe. Adopting its characters, costumes, environments, and attitude while remaining unmistakably Pugs.
NORTH STAR
Product
I worked closely with the product direction, translating brand principles into practical design solutions for an evolving platform.
This meant shaping product pages, visual modules and campaign-driven experiences so they could support new features and business goals without losing consistency. Each piece was designed as part of the same visual system rather than as a standalone execution.
ARTIST COLLABORATIONS
Expansion of the MillionPugs visual universe
I invited selected Behance artists to reinterpret the brand through their distinctive creative styles.
Each collaboration connected the optimistic spirit of MillionPugs with the worlds of EVE Online, GWENT and VALORANT. The initiative introduced new artistic perspectives while maintaining a consistent brand character and high standard of visual execution.
Renato CunhaInfinite Circle for MillionPugs × EVE Online, GWENT and VALORANT
Process
Recognition
Credits
- Production
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